Google AdX Requirements Guide
Everything independent publishers need to know about qualifying for Google AdX, traffic thresholds, content policies, technical setup, and the exact approval process.
What You Need to Qualify
Publishers must meet all eight criteria before applying for Google AdX access.
Minimum 500K monthly pageviews (web) or 250K monthly impressions (app)
Live website or app with real, engaged users and original content
Majority traffic from Tier-1 or Tier-2 geographies (US, UK, CA, AU, EU)
HTTPS enabled across all pages where ads will serve
Ads.txt file published with all authorised seller entries
Content compliant with Google Publisher Policies (no adult, illegal, hateful content)
No history of invalid traffic issues, policy violations, or account suspensions
Publisher owns or has authorised control over the property
Common Rejection Reasons
Understanding why applications fail helps you prepare a stronger submission.
Traffic below 500K monthly pageviews or heavy bot/incentivised traffic presence
Content policy violations, adult, hateful, illegal, or copyright-infringing content
Recent AdSense policy strike or account suspension within 12 months
Sites with no real user engagement (built-for-ads properties)
Missing or incorrect ads.txt entries
Majority traffic from low-value GEOs (Tier-3 geos reduce approval chances significantly)
AdX access requires a Google Certified Publishing Partner (GCPP). Individual publishers cannot apply directly, the partner sponsors your application.
The Approval Timeline
How Click Dudes takes you from application to live AdX in under two weeks.
Apply to Click Dudes
Submit your property for review. We verify traffic, content, and policy compliance.
AdX Approval (5–10 days)
We submit through our GCPP account. Most approvals arrive within a week.
Technical Integration
Our team handles tags, header bidding wrapper, and AI calibration setup.
Go Live & Optimize
CPMs typically start improving within 30 days as AI floor calibration begins.
Ready to Access Google AdX?
Apply today, we handle the full AdX approval and technical integration so you can focus on content.