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Publisher Resource Hub

Monetization Guides & Playbooks

In-depth guides written by ad-tech practitioners — not generic content. Learn how to maximize revenue across every publisher format.

All Guides

Learn from the Experts

Each guide covers real-world tactics used by the top-performing publishers in our network.

TrendingIntermediate

Web Publishing

Web Monetization Masterclass

The complete guide to header bidding, AdX access, floor price optimization, and multi-demand monetization for web publishers.

18 min readRead Guide
Intermediate

App Publishing

In-App Advertising Revenue Guide

From mediation setup to rewarded video strategy — everything you need to maximize eCPM on iOS and Android.

22 min readRead Guide
Advanced

Connected TV

CTV Monetization Playbook

How to access premium CTV/OTT demand, structure your ad breaks, and reach the $25+ CPMs available in programmatic TV.

15 min readRead Guide
Beginner

Publisher Fundamentals

Understanding CPM, RPM & eCPM

The metrics that matter in programmatic advertising — and how to use them to diagnose and improve your ad revenue.

8 min readRead Guide
TrendingAdvanced

AI & Optimization

AI-Powered Floor Price Optimization

How machine learning determines the right reserve price for every impression — and why it outperforms manual floors.

12 min readRead Guide
Beginner

AdSense & AdX

Growing AdSense Revenue in 2025

Proven tactics for maximizing AdSense performance — and recognizing when it's time to upgrade to AdX.

10 min readRead Guide
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